I also learned this lesson in the 1990s when I moved to Germany. There’s a place for clever English word-play, in-jokes and obscure UK cultural references - but it’s not when you’re pitching for and developing an international campaign. It doesn’t mean you can’t have fun with it, but it’s a different sort of challenge.
I also learned this lesson in the 1990s when I moved to Germany. There’s a place for clever English word-play, in-jokes and obscure UK cultural references - but it’s not when you’re pitching for and developing an international campaign. It doesn’t mean you can’t have fun with it, but it’s a different sort of challenge.