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Chris Whitson
March 4, 2025, morning

This is excellent. As you know I'm only 6 months in but so much of what you say rings true. I particularly like the bit about 'finishing school'. In my last couple of years managing very big teams, usually with people near the beginning or the middle of their career, I let them enjoy the fun of a booze brief, or a QSR brief. I took on the strategically knotty and complex B2B stuff in categories perhaps less glamourous. Now, two of those clients have followed me into my new venture . I can't tell you what a fillup that is, as you navigate the choppy waters of going it alone! Good luck for the next 5!

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