Lowfalutin is a newsletter about brand strategy and related topics.

Brand strategy is the art of managing meaning, so the related topics are broad but interesting.

Brand strategy is what I do, mostly for b2b and service businesses.

Lowfalutin is how I describe my style. It’s a slightly pretentious way of saying unpretentious. Lowfalutin is a lot less falutin than hifalutin, but a bit more falutin than nofalutin. It's low frills rather than no frills. I use frills sparingly for effect.

(Nofalutin sounds like a Big Pharma trademark don’t you think?)

Talking of trademarks, Lowfalutin® is a registered trademark of the company through which I provide my services.

Here are past editions of the newsletter.

This is the most read and most widely shared edition: lessons from five years of independent consulting.

I'm Phil by the way. Hello.

Here I am on LinkedIn.

And here I am on Bluesky.