Boffins and battle scars
Archetypes are the ogre of brand strategy. Archetype is a trigger word. Be ready for the mob and the pitchforks if you mention archetypes on a professional...
Clutter is character
You can’t have your treacle tart and eat it Walk out with me onto the thin ice that surrounds my comfort zone. Hold my hand. We’re going to talk about...
Advising in blizzard conditions
Unknown knowns I am the anti-Rumsfeld. When he was United States Secretary of Defense, Donald Rumsfeld talked of his preoccupation with unknown unknowns;...
Making it easy for people to refer you
Coachee, counselee, referee I’m being coached. It’s another novel and profound experience in my fifties. I seem to be collecting them. There’s always...
Lines in the sand
I make documentaries in my spare time. In a production team meeting last week, Clément said this: It's the idea of borders, crossings. What fascinates me,...
Magicians and conspirators
Magicians and conspirators This started as a one-act newsletter but it grew some arms and legs. Burning man.Ideas to conjure with.Atmospheres and apertures.A...
Blessings
Blessings Today, March 1st, is Day 1 of Year 5 for me as an independent consultant. I've learned a lot but this isn't a things I've learned article. It's me...
Accumulate to speculate
People like people who say what they mean and mean what they say. So, if you want to be someone that people like, it helps to be an etymology geek. It helps...
Overstatement is dead
Irony isn't. Overstatement isn't dead at all. Overstatement is very much alive. Its health is ruder than we realise. Rumours of overstatement's demise are...
Don't get cute
Watching the detectives. Don’t get cute. (Elvis Costello) Advising the advisers. I’ve inadvertently carved out a niche doing this. Several of my clients - a...
Swear words
When an Aussie says, “fuckin oath,” it means that they strongly agree with you. It’s a “vehement assertion of truth,” according to Boaster McBoat in an Ask...
Horror vacui
“Battle not with monsters, lest ye become a monster, and if you gaze into the abyss, the abyss gazes also into you.” (Friedrich Nietzsche) The abyss is...
No fat, no flavour
For a while at least, I was lucky to work in advertising in the days when a long lunch at Simpson’s in The Strand was neither unusual nor frowned upon....
Uncommon denominator
Fractional Limited is registered in London. It provides bookkeeping services. It has only one director listed at Companies House. So this person wears...